Apple, Huawei and Samsung control more than half of the smart watch market

Apple, Huawei and Samsung control more than half of the smart watch market
Counterpoint Technology Market Research estimates that the global smart watch market, despite the pandemic, showed growth of 6% in the third quarter of this year compared to the same period in 2019.

The undisputed leader is Apple: the company's share in the last quarter was 28 % compared to 26 % a year earlier. In other words, the Apple Empire controls more than a quarter of the global industry.

Huawei, whose share for the year increased by one and a half times — from 10 % to 15 %. Well, the South Korean giant Samsung closes the top three with 10 %. Thus, these three suppliers together hold more than half of the global smartwatch market.

In fourth place is BBK with its Imoo brand — approximately 7 %. Then there are Fitbit, Amazfit, Garmin and Fossil with results of 6%, 5%, 4% and 2% respectively. All other market players collectively control 23 %.

The largest sales region for smart watches was China with a 30.2% share, which managed to overtake North America, which is now in second place with 29.9 %. This is followed by Europe.
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