PC sales in the EMEA region increased by 21% over the year
|According to the estimates of experts of the analytical company IDC, sales of traditional PCs in the EMEA region (Europe, the middle East and Africa) in 2020 will amount to 82.1 million units. This is 12.7% more than last year. Let's clarify that IDC refers to traditional PCs as desktops, laptops, and workstations. |
Analysts attribute the increase in demand to restrictions imposed in connection with the pandemic. Simply put, consumers bought more PCs because they had to work, study, and have fun while staying at home. Given that restrictions remain, forecasters expect demand to remain high in the first half of 2021.
In the current quarter, the growth of the Western European consumer PC market is estimated at 28% in annual terms. This is the third consecutive quarter when growth is recorded compared to the same period of the previous year.
If we consider the distribution of the market by form factors, 30.9% is for regular laptops, 38.5% — for ultra — thin, 6.9% - for transformable ones. The share of conventional desktop PCs is 19.9%, and monoblock PCs — 3.8%.
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