Spotify has added surveys that will allow podcast authors to get feedback from the audience
The popular music service Spotify intends to simplify the interaction of podcast authors with listeners. To do this, the developers have integrated a new feature into the service that allows podcast authors to conduct interactive surveys. Users will answer questions directly while listening, and the author will be able to get a kind of feedback.
The authors of the podcasts are free to determine what questions to ask of the audience. For example, they may ask who to invite to visit or what topics should be discussed in the future. User responses will be provided in an anonymous form, and you can access surveys directly on the page of the currently playing podcast or in the "Currently running"section.
It's worth noting that the new feature is currently being tested, so it's not available in all podcasts. According to available data, at the testing stage, about 90% of users who interact with the service using the Spotify mobile apps for Android and iOS devices will be able to take part in the surveys.
Surveys have already become a popular feature on other platforms, and they are sure to be in demand on Spotify as podcasts become more interactive and listeners connect with authors. Earlier this year, the ability to conduct surveys appeared on the Reddit platform, Instagram has a similar function since 2018, and the social network Twitter appeared even earlier.
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